MacPaw launches Eney, a proactive AI assistant for Mac and iPhone
Your move: 14-day trial with 10,000 credits, then $14.99 to $49.99 a month by credit tier
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MacPaw, the maker of CleanMyMac and Setapp, launched Eney on October 15, a proactive AI assistant for Mac and iPhone that works across your apps, files, and system. Instead of waiting for a prompt, Eney watches the Mac's context - the apps you use, files on disk, meetings on your calendar - and puts a prepared next step in front of you for approval: a call about to start, a meeting that needs a summary, a disk running out of space. The Eney Wand command (shake the cursor over text, Option+W, or double-tap Option) lets you point at anything on screen and hand it to the assistant without copy-pasting into a chat window.
Eney runs on a mix of local and cloud models, with custom models co-developed with Liquid AI for Apple hardware, and uses Mnemos, MacPaw's on-device memory system built on a knowledge graph; Mnemos is still limited to managing Eney's own memories. It can import ChatGPT archives, fix spelling and grammar in Mail, Slack, Notes, or the browser via Eney Spell, transcribe calls without a bot joining, and prepare notes, action items, and follow-up invitations. Mac maintenance features cover low disk space, memory pressure, crashing apps, and Downloads cleanup, and ready-made workflows include Morning Brief, Plan My Day, and Weekly Review. Eney works with Apple Mail, Calendar, and Reminders out of the box and connects to Gmail, Google Calendar, Google Drive, Slack, Notion, Jira, and Linear. It launches in eight languages including Ukrainian, and requires an M-series Mac on macOS 15 or later.
Pricing is credit-based: a 14-day free trial with 10,000 AI credits, then Starter at $14.99/month (10,000 credits), Boost at $29.99 (20,000), or Power at $49.99 (30,000). Setapp sign-in is supported but a Setapp membership is not required.
Why it matters
An established Mac software maker is entering the desktop agent lane with system-wide integration instead of another chat window, and with a local-model plus on-device-memory angle for privacy. The open questions are whether the proactive suggestions stay useful rather than noisy, and how far the monthly credit tiers stretch for everyday use. Worth watching if you live on a Mac.