Muse opens a beta letting it call US businesses on your behalf

Your move: Rolling out first to people who ask Muse to make a call

Meta quietly opened a beta for Muse to place outbound phone calls to businesses in the US, TechCrunch reported on September 17, 2026, a day after rival Instinct announced its own calling feature, Instinct Concierge. Meta said phone calling was one of its most-requested features, and it's rolling out first to people who ask Muse to make a call for them, for tasks like restaurant reservations or sorting out a subscription.

Why it matters

Barely a week after launch, Muse is already picking up the same real-world capability its competitors are racing toward: an agent that can call a business instead of just texting or emailing on your behalf. It's still an early beta, so access is limited for now, but worth watching if you want Muse to handle tasks that only a phone call can solve.

Source: TechCrunch ↗

Published by Agent Log. The summary reports the linked source; “Why it matters” and the verdict are Agent Log's interpretation.

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