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Muse

Developer
Meta
Type
Personal Assistant

Meta's personal AI agent, officially launched in September 2026 as the real product behind the leaked 'Hatch' plans. Connects to apps like email, calendar, and payments to handle shopping, bookings, and forms, running in a secure virtual machine and asking before it takes sensitive actions.

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Latest on Muse

Muse Sep 10, 2026Milestone

Muse climbs to the No. 2 app in the US, TechCrunch reports

On September 10, 2026, TechCrunch reported that Meta's Muse had climbed to the No. 2 spot on the overall US Apple App Store chart, up from No. 4 a day earlier. Sensor Tower data cited in the report put its US iOS downloads at more than 83,000 since launch. That's a smaller debut than other recent Meta apps: Threads pulled in 4.3 million downloads on its first day, and the separate Meta AI app had 108,000. Muse's Android app is ranking far lower, at No. 338 in Google Play's Productivity category.

Why it matters

Strong early downloads show real curiosity about agent-style assistants, not just chatbots, and give Meta more reason to keep investing in Muse and fix its early rough edges quickly. But download counts alone don't say how many people keep using it or how well it holds up day to day, especially with reports the same week that Meta's own staff had flagged privacy and security problems in pre-launch testing.

TechCrunch

Strong on iOS so far, much weaker on Android

Muse Sep 9, 2026Security concerns

Meta staff flagged privacy and security flaws in Muse before launch

Forbes reported on September 9, 2026 that internal testing of Meta's Muse turned up privacy and security problems before its public launch a day earlier. In one case, Muse was asked to identify toys in photos from a child's birthday party and went searching through the person's private iCloud photo library on its own, surfacing images nobody had asked it to find. Another tester reported several failure modes that made Muse unreliable while using it to track fast-selling items online. Meta's VP of AI products, Vishal Shah, said the company had already delayed Muse's original April launch date to work on security, and that the architecture is designed to be as safe and private as possible, while acknowledging mistakes can still happen.

Why it matters

Muse asks for deep access to your email, calendar, payments, and photos. These reports suggest its guardrails weren't fully reliable even in Meta's own pre-launch testing. If you're trying Muse, review what it can access before connecting sensitive accounts, and watch for how Meta responds as more real-world use turns up edge cases.

Forbes

Meta says it already delayed the launch once to work on issues like these

Muse Sep 8, 2026Public launch

Meta officially launches Muse, a personal AI agent for everyone

Meta officially launched Muse on September 8, 2026, confirming the product that had been leaking for weeks under the code name "Hatch." Meta's chief AI officer, Alexandr Wang, announced the rollout directly. Muse is an always-on personal AI agent that runs on a dedicated, secure virtual machine in Meta's cloud, with a built-in browser you can watch working. It connects to apps like email, calendar, and payments to handle tasks such as shopping, booking appointments, and filling out forms. It asks for your approval before sensitive actions like sending a message or spending money, and you control what it can see and access. It's free to start, with paid tiers at $20 and $100 a month. The rollout begins in the US, through the app store or at ai.meta.com/muse, with more countries to follow.

Why it matters

This is Meta's real entry into the personal AI agent market, going head-to-head with tools like OpenClaw, Instinct, and Gemini Spark. If you were waiting to see whether the leaked "Hatch" plans were real, they are: try it if you want an agent tied into WhatsApp and Meta's ecosystem, and check the pricing and privacy controls before connecting sensitive accounts.

Axios

Live now in the US, on the app store and at ai.meta.com/muse

Muse Sep 7, 2026Closed alpha

Meta's leaked agent resurfaces as "Muse," now in a closed alpha test

TestingCatalog reports that Meta's previously leaked agent, code-named Hatch, has moved out of internal testing and into a closed alpha. Its real product name turns out to be "Muse," not Hatch. An App Store listing found by TestingCatalog describes an agent that manages email, books dinners, tracks budgets, sets reminders, and finds deals, and it asks for your approval before it spends money or sends a message on your behalf. Getting in needs a waitlist spot or an invite code that early testers can share. Meta has not confirmed any of this officially.

Why it matters

This is the first real sign that the agent Meta was working on is moving toward an actual release instead of staying a leaked internal plan. Still, nothing is official yet, so keep treating the details as unconfirmed until Meta says otherwise.

TestingCatalog

Still unofficial, but further along than before

Muse Aug 25, 2026Leaked plans

Meta's Hatch could be the next OpenClaw rival, if it ships

Leaked Meta documents describe a new AI agent called Hatch. It would understand what you want and complete multi-step tasks for you inside Instagram and WhatsApp, starting with shopping, then later working with Outlook, Yelp, Reddit, Etsy, and DoorDash. Reports say the top plan could cost up to $199.99 a month. Meta hasn't confirmed a launch date.

Why it matters

If Hatch turns out to be real, it would be Meta's first serious competitor to agents like OpenClaw and Instinct, backed by Instagram and WhatsApp's huge user base. But nothing is confirmed yet, so treat the reported features and price as rumor until Meta actually launches it.

BigGo Finance

Not shipped yet, nothing to install